Rolex Fan Pages

Rolex, being one of the most popular brands for watches not only large number of followers but also lot of fan pages created by Rolex watch fans. Easiest way to find a fan page is to go on a social networking platform and search for the brand name, other than the official page, links to other pages will show up in the search options. Below listed are few of them.

Twitter:

Rolex fan page has 27K followers. Most of the content posted on the page is similar and taken from the official Rolex page.

https://twitter.com/rolexfan?lang=en

Facebook:

Rolex fan page on Facebook has 528,306 likes. The page promotes Rolex watches and keeps the viewers up-to-date with all the latest news from the brand. Also, Viewers have the ability to shop for Rolex Watches from this page.

https://www.facebook.com/RolexWatches/?fref=ts

Instagram:

Rolex fan page on Instagram has 99.1K likes.  The page endorses the official Rolex page. Followers can basically find all the latest watches released here. 

https://www.instagram.com/rolex.watches/

RolexVSFossil - Youtube

Considering the exponential growth in online video viewing with more than 4 billion videos viewed every day, YouTube has become one of the largest platforms for advertisement and marketing.  Companies can easily create and upload their own videos and can also advertise on other people’s videos. Also, with the universal Google search option, it’s not too hard to switch to the videos tab and easily look for the YouTube links for topic you might be searching about. Moreover, these YouTube videos can be shared and even embedded on most other social networking sites which makes it really convenient to keep consistency of advertisement data over different platforms.  But despite these facts, even the biggest brands don’t use YouTube to its full potential. The number of subscribers for brands are really low as compared to their likes, followers and viewers on other widely used social media applications like Facebook, Twitter, Instagram etc.

In this blog, we will look at the YouTube channels of the two famous watch brands – Rolex and Fossil. Rolex, being one of the top watch brands has 41,206 channel subscribers and Fossil, has 2,303 channel subscribers. There is no consistency in terms of the frequency of the videos uploaded to each of the channels.

Fossil posts less than 1 video/month on an average with the latest video posted 3 months ago. Existing videos from before are mostly about introducing the new brand products – watches or other accessories to the market. Videos has one line descriptions of what the video is about. Below listed are few of the most viewed videos on Fossil channel in sequence.

Introducing Fossil Q - An activity tracker for the curiously active. - 1,429,960 views, 4 months ago

Fossil Mothers Day Product Tiered Offer - 312,516 views, 10 months ago

What's Your Dad's (Style) Personality? -  286,095 views - 9 months ago

Tick Tick Tock...Father's Day! -  136,382 views, 9 months ago

Rolex posts videos mostly for the release of new watches in the market with videos focusing on the look and specifications of the product. There are some videos highlighting the sports activities and other events led by Rolex and few other videos featuring famous celebrities promoting Rolex. Video Upload frequency on Rolex channel is not consistent just like Fossil. There are 5-6 videos posted a day when new product is releasing, with no videos at all for other months. Some of the most viewed and recent videos are listed below with the details.

New Rolex Cosmograph Daytona – Baselworld 2016 - 20,049 views, 1 day ago

The Rolex Way - The Day-Date 40 - 15,762 views, 3 months ago

The Rolex Way - Datejust - 111,333 views - 6 months ago

CHI Geneva 2015 highlights presented by Rolex - 7,683 views - 3 months ago

The most successful videos on each of the channels are about the new product releases. This is the main reason behind the popularity of the two videos. A new innovative design and video demo attracts lots of customers who eagerly wait for something new from their favourite brands.

This study of two of the most popular watch brands – YouTube channels definitely proved that the power of sharing videos on YouTube is definitely being underestimated by the marketing representatives of these brands and even other famous brands.

Thanks for visiting our blog. Stay posted for more updates 


References:

https://www.youtube.com/user/FossilTV -

https://www.youtube.com/user/WorldOfRolex

RolexVSFossil - Instagram

Instagram is one of the most used social networking applications now, for photo/video sharing that can be taken privately from app or other sites like Facebook, twitter etc. From a mere platform to just post pictures, Instagram has come out to be of great market value now. Instagram has become a perfect opportunity/platform for businesses to get promotions, updates and product design photos to their targeted audience.

In this blog, we will present the results of Instagram page study of popular watch brands Rolex and Fossil. Instagram, being a more visual and picture essential platform, both brands post pictures and videos featuring their product – watches. Fossil mainly posts promotions and offers for its customers on watches and other accessories and Rolex basically launches its watches and keeps audience updated with the product release dates on Instagram. Fossil has 440K followers and 1470 posts as of today, whereas Rolex has over 742k followers and 267 posts on Instagram. Both brands keep up with the 50/50 rule, but just putting as many efforts in promoting their products and marketing as much they do in the quality and design of their watches. Rolex is fairly active on Instagram with 2-3 posts/day on average and next is Fossil with 1-2 posts/day on an average. Both brands have link to their official webpage in the description of their profile.

Here, we found two of the recent most successful posts of Rolex and Fossil on Instagram.

Rolex – 30.1 Likes 1033 comments – March 16, 2016

https://www.instagram.com/p/BDA0Cf7GA12/?taken-by=rolex

This is the latest ‘Oyster Perpetual – Daytona’ from Rolex. The amazing design and quality of this masterpiece has been greatly appreciated by audience. High standard and luxury watches by Rolex are loved by a lot of people. Every time, there is a new watch release, viewers usually show their approval of the product on social media by liking and sharing their favorite brands. No wonder this newly released watch has been such as success already.

Fossil – 10.5k likes 461 comments – March 15, 2016

https://www.instagram.com/p/BC-Sm1oy0ZU/?taken-by=fossil

This is the first smart-watch Fossil is ever releasing. Fossil due to its good quality and affordable prices has always been able to attract a lot of customers. Success of this post is just a proof of how much people appreciate the brand and are happy to welcome the new innovation by Fossil in market.

This was a quick sneak peek into the Instagram pages of Rolex and Fossil.

Thanks for visiting our blog. Stay posted for more updates :)

References:

https://www.instagram.com/rolex/

https://www.instagram.com/fossil/

RolexVSFossil - Twitter

Twitter is another great social platform after Facebook when it comes to sharing and promoting business targeting big population. Regular tweets about products, designs and promotions with visual content attract customers and grow business

In this blog, we will be looking at how Rolex and Fossil, two of the high-end watch brands in their own ways, use twitter for their business.Rolex twitter account is protected and follow requests are not accepted. Rolex followers and tweets aren't visible to all users and Fossil has 69.3K followers on Twitter. Both brands tweet regularly about their new products, new designs and technologies regularly and keep their followers updated with the latest promotions, discounts and other offers. Fossil is quite consistent with its regular tweets (average 2/day) with tweets of new designs in the market of not just watches but other accessories like wallets, handbags and belts. Rolex, on other hand, posts tweets less frequently  (avg. 3-4/week) as compared to Fossil because of it specializing primarily in watches. Both brands practice 50/50 rule for designing and marketing. Rolex with their expensive and uniquely styled watches spends equal amount of time in promoting their products/designs in the market. Fossil with high quality and low priced watches, also keep their followers posted about their latest designs and releases. 50/50 rule has definitely proved successful for these brands. Businesses like these certainly know how to impress their customers with high-end designs and nicely worded promotional posts on social media. Listed below, we gathered some of the unique keyword sentences used by Fossil and Rolex in their posts to emphasize on the quality and excellence of their respective products.

Rolex

- Account locked - unable to see tweets or followers

Fossil

-          A Female-Friendly Smartwatch? You bet!

-          Announced: two new fashion-forward #AndroidWear smartwatches

-          Our muse of the moment? The always classic Vintage Muse leather watch.

We selected following tweets as the recent most successful posts on Rolex and Fossil twitter pages.

Rolex- Account Locked - unable to see tweets or followers

Fossil – 113 Likes, 64 Retweets – March 15, 2016

The reason for the success of these posts can be credited to the quality and design of the products displayed. The visuals are always more attracting then just reading description about a watch one would want to wear every day. Fossil received a lot of positive response from the followers and viewers on their latest smart watch- shown in the tweet image above.                                                                                

Thanks for visiting our blog. Stay posted for more updates J

References:

https://twitter.com/Fossil

https://twitter.com/Rolex

RolexVSFossil - Facebook

Social Media has always proved to be one of the best platform when it comes to sharing information with bigger audience, marketing and promoting brands. Facebook, one of the most widely used social networking website, helps marketers and entrepreneurs reach out to customers who matter the most for business.

This blog shows detailed analysis of Facebook accounts of two of the trendiest watch brands – Rolex and Fossil. Both brands have large number of viewers on Facebook, with Rolex leading with 5,252,449 likes and Fossil on second with 2,260,517 likes. Both brands actively promote their products and promotions on Facebook. Rolex, specializing in high quality watches posts mostly only about new watches releasing in the market and store promotions. Fossil, being a manufacturer of all accessories like jewelry, sunglasses, wallets, handbags and belts in addition to watches, posts more frequently than Rolex. Every time there’s a new design coming up or product releases and store promotions, Fossil shares all updates with their viewers on Facebook. Both brands emphasize on 50/50 rule for their advertisement on social media. As amazing and quality products they provide, they put no less effort in marketing and growing the business by promoting their designs and products on social media. Brands often use some keywords to emphasize and highlight their product quality. Below listed are few examples of the key sentences used by Rolex and Fossil.

Rolex

•  This latest evolution is a blend of high technology and sleek aesthetics, and pays tribute to the heritage of this legendary chronograph.
•   The ‪#‎Rolex Daytona is an iconic chronograph that was born to race. Named after a legendary beach and speedway in Florida
• Thrilling, spectacular and extremely demanding, the Daytona 24-hour is the ultimate round-the-clock test, driving man and machine to their limits

Fossil

• The newest ‪#‎FossilQ line strikes the perfect balance between fashion and functio.
•  Touchscreen displays, refined steel and classic leather accents
•   Every wardrobe needs a statement piece. Shop now to find a Vintage Muse watch that matches your style

Based on the study of posts over the last 3 months, below shown are two of the most successful posts of each Rolex and Fossil.

Rolex – 765k likes – 20 January, 2016

Fossil – 444 likes – March 7, 2016

The reason behind the success of these posts is mainly the audience choice. If the products shown look appealing to audience and specifications match their requirements and interests, they like it. Also, the use of keywords like 'purest expression' (Rolex) and 'statement piece' (Fossil) really emphasis on the design pushing viewer attention to the product.

Both brands are incomparable with Rolex being a luxury watch brand for those looking for high standards and style whereas Fossil being an affordable brand with high quality watches and other accessories.

Thanks for visiting our blog. Stay posted for more updates :)

References:
Rolex Facebook Page
Fossil Facebook page