Instagram is one of the most used social networking applications now,
for photo/video sharing that can be taken privately from app or other sites
like Facebook, twitter etc. From a mere platform to just post pictures,
Instagram has come out to be of great market value now. Instagram has become a
perfect opportunity/platform for businesses to get promotions, updates and
product design photos to their targeted audience.
In this blog, we will present the results of Instagram page study of
popular watch brands Rolex and Fossil. Instagram, being a more visual and
picture essential platform, both brands post pictures and videos featuring
their product – watches. Fossil mainly posts promotions and offers for its
customers on watches and other accessories and Rolex basically launches its
watches and keeps audience updated with the product release dates on Instagram.
Fossil has 440K followers and 1470 posts as of today, whereas Rolex has over
742k followers and 267 posts on Instagram. Both brands keep up with the 50/50
rule, but just putting as many efforts in promoting their products and
marketing as much they do in the quality and design of their watches. Rolex is
fairly active on Instagram with 2-3 posts/day on average and next is Fossil
with 1-2 posts/day on an average. Both brands have link to their official
webpage in the description of their profile.
Here, we found two of the recent most successful posts of Rolex and
Fossil on Instagram.
Rolex – 30.1 Likes 1033 comments – March 16, 2016
This is the latest ‘Oyster Perpetual – Daytona’ from Rolex. The amazing
design and quality of this masterpiece has been greatly appreciated by
audience. High standard and luxury watches by Rolex are loved by a lot of
people. Every time, there is a new watch release, viewers usually show their
approval of the product on social media by liking and sharing their favorite
brands. No wonder this newly released watch has been such as success already.
Fossil – 10.5k likes 461 comments – March 15, 2016
This is the first smart-watch Fossil is ever releasing. Fossil due to
its good quality and affordable prices has always been able to attract a lot of
customers. Success of this post is just a proof of how much people appreciate
the brand and are happy to welcome the new innovation by Fossil in market.
This was a quick sneak peek into the Instagram pages of Rolex and
Fossil.
Thanks for visiting
our blog. Stay posted for more updates :)
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