Twitter
is another great social platform after Facebook when it comes to sharing and
promoting business targeting big population. Regular tweets about products,
designs and promotions with visual content attract customers and grow business
In this blog, we will be looking at how Rolex and Fossil, two of the
high-end watch brands in their own ways, use twitter for their business.Rolex twitter account is protected and follow requests are not accepted. Rolex followers and tweets aren't visible to all users and Fossil has 69.3K
followers on Twitter. Both brands tweet regularly about their new products, new
designs and technologies regularly and keep their followers updated with the
latest promotions, discounts and other offers. Fossil is quite consistent with
its regular tweets (average 2/day) with tweets of new designs in the market of
not just watches but other accessories like wallets, handbags and belts. Rolex,
on other hand, posts tweets less frequently (avg. 3-4/week) as compared to Fossil because
of it specializing primarily in watches. Both brands practice 50/50 rule for
designing and marketing. Rolex with their expensive and uniquely styled watches
spends equal amount of time in promoting their products/designs in the market.
Fossil with high quality and low priced watches, also keep their followers
posted about their latest designs and releases. 50/50 rule has definitely proved
successful for these brands. Businesses like these certainly know how to impress
their customers with high-end designs and nicely worded promotional posts on
social media. Listed below, we gathered some of the unique keyword sentences
used by Fossil and Rolex in their posts to emphasize on the quality and
excellence of their respective products.
Rolex
- Account locked - unable to see tweets or followers
Fossil
Fossil
-
A Female-Friendly Smartwatch? You bet!
-
Our muse of the moment? The always classic Vintage Muse leather
watch.
We selected following tweets as the recent most successful posts on
Rolex and Fossil twitter pages.
Rolex- Account Locked - unable to see tweets or followers
Fossil – 113 Likes, 64 Retweets – March 15, 2016
The reason for the success of these posts can be credited to the quality
and design of the products displayed. The visuals are always more attracting
then just reading description about a watch one would want to wear every day.
Fossil received a lot of positive response from the followers and viewers on
their latest smart watch- shown in the tweet image above.
Thanks for visiting
our blog. Stay posted for more updates J
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