Marketing campaigns are really important for business growth and brand
popularity. Campaigning strategies should be planned in a way to output a
well-targeted message that reaches the target audience and encourages them to
perform an action. It’s even more important for companies to perform a SWOT
analysis to know their own company better. This way a brand can focus on
improving on company’s weaknesses and can promote their brand on terms of its strengths.
In this blog, I will present my idea of marketing campaign I created for
FOSSIL. I chose Fossil because of its good quality watches on affordable prices.
I believe the target audience for Fossil is more as there are lots of customers
out there, who want quality products but can’t afford other big brand names
like Rolex, Rado etc. Fossil is already popular amongst people but can increase
improve their business by introducing some striking campaigns that make people
think at least once.
One of the similar campaigning idea
is to introduce offers with every new product release. We all know how most
brands start endorsing and promoting their products on social media before
releasing the product. If these pre-release promotions could be combined with
offers, they could do wonders. Some of the key strategies that would be part of
this idea listed below:
· Introducing
offers (small side gifts, free prizes) for people who are the first ones to
order the product (watch) in this case.
·
Offering
free product to carefully chosen top fans of the brand as a token of their loyalty
towards the brand.
·
Introducing
watch recycling by offering to recycle an old FOSSIL watch and in return give
customer some discount on new watch.
·
Offering
discount cards for new products to top fan promoters of the brand.
Now, it’s really important for a campaign to focus on target audience
who can be the product’s possible consumers. Audience for this type of plan could
be anyone who loves watches, Fossil customers, Fossil fans, promoters etc.
Reviewing the budget before introducing these offers is equally essential.
The offers can however be extended or contracted based on company’s budget.
Crucially, Company’s profit should be higher that what’s spent on the campaign
and campaign should be realistic and worth it.
My expected results and goals from this campaign include increased
number of followers on social media, more number of customers interested in the
product, increased sales during the time of campaign plan execution.
My idea is to introduce this campaign in holiday season – Christmas time
mainly, because this is the time when people are out shopping for themselves
and buying gifts for their friends and relatives. Company can expect increased
sales with this idea at this time of the year.
Now that we have the campaign idea ready, and it’s the time to execute
it, we need to inform people of the event. Advertising all offers and
promotions on social media, TV, magazines, newspaper and pamphlets is the best
way to reach out to the target audience.
Sales, promotions and
free gifts always attract customers. Craze of purchasing newly released product
on discounted price, or original price with free gifts will charm customers
into buying the product. Even if the customer doesn’t buy the product, brand
name definitely grows and comes into light with these advertisements.
