Considering the exponential growth in online video viewing with more than 4 billion videos viewed every day, YouTube has become one of the largest platforms for advertisement and marketing. Companies can easily create and upload their own videos and can also advertise on other people’s videos. Also, with the universal Google search option, it’s not too hard to switch to the videos tab and easily look for the YouTube links for topic you might be searching about. Moreover, these YouTube videos can be shared and even embedded on most other social networking sites which makes it really convenient to keep consistency of advertisement data over different platforms. But despite these facts, even the biggest brands don’t use YouTube to its full potential. The number of subscribers for brands are really low as compared to their likes, followers and viewers on other widely used social media applications like Facebook, Twitter, Instagram etc.
In this blog, we will
look at the YouTube channels of the two famous watch brands – Rolex and Fossil.
Rolex, being one of the top watch brands has 41,206 channel subscribers and
Fossil, has 2,303 channel subscribers. There is no consistency in terms of the
frequency of the videos uploaded to each of the channels.
Fossil posts less than
1 video/month on an average with the latest video posted 3 months ago. Existing
videos from before are mostly about introducing the new brand products –
watches or other accessories to the market. Videos has one line descriptions of
what the video is about. Below listed are few of the most viewed videos on
Fossil channel in sequence.
Introducing
Fossil Q - An activity tracker for the curiously active. - 1,429,960 views,
4 months ago
Fossil Mothers Day Product Tiered Offer - 312,516 views, 10 months ago
What's Your Dad's (Style) Personality? - 286,095 views - 9 months ago
Tick Tick Tock...Father's Day! - 136,382 views, 9 months ago
Rolex posts videos
mostly for the release of new watches in the market with videos focusing on the
look and specifications of the product. There are some videos highlighting the
sports activities and other events led by Rolex and few other videos featuring
famous celebrities promoting Rolex. Video Upload frequency on Rolex channel is
not consistent just like Fossil. There are 5-6 videos posted a day when new
product is releasing, with no videos at all for other months. Some of the most
viewed and recent videos are listed below with the details.
New Rolex Cosmograph
Daytona – Baselworld 2016 - 20,049 views, 1 day ago
The Rolex Way - The Day-Date 40 - 15,762 views, 3 months ago
The Rolex Way - Datejust - 111,333 views - 6 months ago
CHI Geneva 2015 highlights presented by Rolex - 7,683 views - 3 months ago
The most successful videos on each of the
channels are about the new product releases. This is the main reason behind the
popularity of the two videos. A new innovative design and video demo attracts
lots of customers who eagerly wait for something new from their favourite
brands.
This study of two of the most popular watch
brands – YouTube channels definitely proved that the power of sharing videos on
YouTube is definitely being underestimated by the marketing representatives of
these brands and even other famous brands.
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