Social Media has
always proved to be one of the best platform when it comes to sharing
information with bigger audience, marketing and promoting brands. Facebook, one
of the most widely used social networking website, helps marketers and
entrepreneurs reach out to customers who matter the most for business.
This blog shows
detailed analysis of Facebook accounts of two of the trendiest watch brands –
Rolex and Fossil. Both brands have large number of viewers on Facebook, with Rolex
leading with 5,252,449 likes and Fossil on second with 2,260,517 likes. Both
brands actively promote their products and promotions on Facebook. Rolex,
specializing in high quality watches posts mostly only about new watches releasing
in the market and store promotions. Fossil, being a manufacturer of all
accessories like jewelry, sunglasses, wallets, handbags and belts in addition
to watches, posts more frequently than Rolex. Every time there’s a new design
coming up or product releases and store promotions, Fossil shares all updates
with their viewers on Facebook. Both brands emphasize on 50/50 rule for their
advertisement on social media. As amazing and quality products they provide,
they put no less effort in marketing and growing the business by promoting
their designs and products on social media. Brands often use some keywords to
emphasize and highlight their product quality. Below listed are few examples of
the key sentences used by Rolex and Fossil.
Rolex
- This latest evolution is a blend of high technology and sleek aesthetics, and pays tribute to the heritage of this legendary chronograph.
- The #Rolex Daytona is an iconic chronograph that was born to race. Named after a legendary beach and speedway in Florida
- Thrilling, spectacular and extremely demanding, the Daytona 24-hour is the ultimate round-the-clock test, driving man and machine to their limits
Fossil
- The newest #FossilQ line strikes the perfect balance between fashion and functio.
- Touchscreen displays, refined steel and classic leather accents
- Every wardrobe needs a statement piece. Shop now to find a Vintage Muse watch that matches your style
Based on the study of
posts over the last 3 months, below shown are two of the most successful posts
of each Rolex and Fossil.
Rolex – 765k likes –
20 January, 2016
Fossil – 444 likes –
March 7, 2016
The reason behind the
success of these posts is mainly the audience choice. If the products shown look
appealing to audience and specifications match their requirements and interests, they like it. Also, the use of keywords like 'purest
expression' (Rolex) and 'statement piece' (Fossil) really emphasis on the design
pushing viewer attention to the product.
Both brands are
incomparable with Rolex being a luxury watch brand for those looking for high
standards and style whereas Fossil being an affordable brand with high quality
watches and other accessories.
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References:
Rolex Facebook Page
Fossil Facebook page
References:
Rolex Facebook Page
Fossil Facebook page
